Transport Research Expertise

What is Transport Research Expertise?

Transport remains one of the most important, and talked about, issues within the local community. At Taverner Research we understand the core needs and challenges of the sector and work with our clients to develop appropriate research methodologies that deliver results. Specific needs of the sector include:

Demand forecasting

Transport planning

Customer experience/satisfaction

Customer feedback

Understanding willingness to pay (i.e. trade-off research)

Market segmentation and targeting

Origin and destination research

Understanding trip planning

Road/maritime safety

Challenges within the sector:

An effective transport solution is influenced by multiple challenges such as:

  • Growing population (understanding demand and traffic gridlock – understanding alternative routes)
  • Road safety – “towards zero” (road is there for all to share etc.)
  • Maintaining high levels of customer experience with private operators of public transport networks
  • Understanding revenue leakage

To discuss these, or any other challenges facing your project, contact us below.

Some of the clients we are proud to work with:

Transport FAQs

What types of market research services do you offer specifically for the transport sector?

We offer a range of market research services tailored specifically for the transport sector. These services include, but are not limited to, customer satisfaction surveys, market segmentation studies, willingness to pay surveys, origin and destination surveys. competitor analysis, pricing research, demand forecasting, feasibility studies for new transportation services, observation of people and vehicles ‘in mode’ and brand perception research.

How do you gather data and insights in the transport industry?

We employ a combination of qualitative and quantitative research methods to gather data and insights about users and stakeholders in the transport industry. This may include surveys, interviews, focus groups, observations, and analysis of existing industry reports and data sources.

How do you ensure the privacy and confidentiality of the data collected during market research?

We prioritise data privacy and security. When conducting research with your customers, we strictly adhere to privacy controls and comply with all relevant data protection regulations. We ensure that all collected data is anonymised and aggregated, eliminating any personally identifiable information. Moreover, we obtain participants’ consent and follow industry best practices to safeguard their information, in accordance with our ISO 20252:2019 certification and membership in the Australian Data and Insights Association.

Can you help us understand the preferences and behaviours of our target customers?

Understanding the preferences and behaviours of your target customers is crucial for effective decision-making. The information collected and the insights generated enable us to provide you with actionable recommendations to better serve your customers and drive satisfaction and loyalty.

How can market research assist in improving customer satisfaction in the transport sector?

Market research plays a vital role in improving customer satisfaction in the transport sector. By gathering feedback from customers and understanding their needs, preferences, and pain points, we can identify areas for improvement. We can assess the quality of services, identify gaps in customer experience, and develop targeted strategies to address these issues. Through actionable insights gained from market research, you can enhance service delivery, optimise processes, and ultimately improve customer satisfaction.

What strategies do you employ to analyse and interpret market research data in the context of the transport industry?

We employ a robust and comprehensive approach to analysing and interpreting market research data about transport industry. This includes data cleaning and validation, statistical analyses (e.g. multi-variate, regression, latent-class analysis, Bayesian analysis), segmentation analysis, trend analysis, correlation analysis, and data visualisation techniques. We utilise advanced analytical tools and software to uncover meaningful patterns and insights from the data, enabling us to provide you with clear and actionable findings.

How do you customise your market research approach to suit the specific needs and challenges of our transport related business or organisation?

We understand that each transport business or organisation has unique needs and challenges. To ensure our market research approach aligns with your specific requirements, we engage in thorough discussions and consultations with your team. We take the time to understand your business goals, target audience, competitive landscape, and key challenges. Based on this understanding, we tailor our research methodologies, survey instruments, interview guides, and analysis techniques to provide you with relevant and actionable insights specific to your transport business. Our goal is to deliver a customised approach that addresses your unique needs and helps you overcome the challenges you face in the industry.

Get in touch

Have any questions? We’d love to hear from you