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National Research & Insights Director
George is a respected leader in the Australian market and social research industry, having held senior positions on both the client and agency side. His unique experience delivers a high-level capability to design research and drive strategic and tactical actions. His expertise in advising, overseeing and directing the design and outcomes of hundreds of research projects give him a unique insight into the critical factors driving research success.
With over 30 years of experience in the development of research-driven business strategies, George has been responsible for numerous significant studies across consumer and business markets.
George was the CEO of Enhance Research from 2010 to 2024 and has recently joined the Taverner Research Team.
George is an experienced presenter and frequently delivers presentations on research insights to senior client stakeholders including at board and ministerial level. He has also spoken at Australian and international conferences and delivered university guest lectures at both post-graduate and undergraduate level.
He also has significant experience in facilitating action planning workshops with senior management teams looking to use insights to drive business decisions.
George is actively involved in the market and social research industry having served 5 years as President of the Australian Data and Insights Association (ADIA formerly AMSRO), and a past Queensland State Chair of AMSRS (now The Research Society).
George is also a keen cyclist and on most weekends can be found riding the roads and hills in beautiful South East Queensland.
Chairman
Philip formed Taverner Research in 1995, from Ramis Corporation’s Sydney operations. He is an elected Fellow of The Research Society (previously AMSRS).
Philip remains involved in major company decisions and is a constant source of expertise and inspiration for the whole Taverner team.
IT/Data Processing Coordinator
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Research Analyst
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Account Manager
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Admin Assistant
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Supervisor
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Supervisor
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Supervisor
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Call Centre Manager
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Office Manager
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Field Operations Supervisor
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Senior Research Director
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Account Manager
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Recruitment Coordinator
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Senior Data Analyst
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Research Officer
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Field Operations Manager
Sophie has worked in market research for over 34 years and has experienced all facets of the industry. She has interviewed, supervised and managed a CATI room, and also worked for several years as a Research Project Manager before finding her niche back in field operations.
She is driven by managing face-to-face fieldwork and CATI teams for projects large and small with an emphasis on quality assurance and ensuring she has the right teams trained and briefed.
When she is not strategising how to best complete a client project, Sophie dreams about the next destination she will travel to and spends her spare time planning for and taking trips both around Australia and overseas.
National Research Director
James Parker has been National Research Director of Taverner Research Group since 2019. Before that he was Managing Director of Jetty Research, which he founded in 2006 and which was purchased by Taverner in late 2018.
James has had a long interest in market research as instigator, facilitator and user. As a former stockbroker and journalist with Australian Business he founded and co-ordinated an annual survey of stockbroking researchers. As Managing Director of TNT Magazine he turned that company’s bi-annual quantitative survey of 1000 backpackers into the standard statistical reference for that industry.
James’s client-side background in media, finance and research allows him to look at research projects from a client’s perspective; ask the right questions, and forgo technical jargon in favour of language that is clear, simple and commercially useful.
James is a full member of The Research Society, and a Qualified Practising Researcher (QPR). Away from work James is a passionate golfer and bridge player. He’s pretty good at one of them, the other being golf.
Managing Director
Michael has been conducting market and social research for local government, state government and commercial clients for over 17 years.
He had a deep affinity with data and statistics from early on (he was the kid who kept stats about sports teams and players from around 6 years of age)!
After starting his marketing career in the IT and shipping sectors, he move into business strategy within the heavy equipment sector. Then he finally found a career where he could use his child-like love for data to create stories – market and social research with Taverner Research.
Michael is proud to lead the great bunch of researchers and fellow ‘data-nuts’ at Taverner Research as they continue to inspire and excite clients with insightful findings about their businesses and industries. When Michael finds downtime he loves playing sports such as football (the round ball type), rugby union, athletics and basketball with his two boys or trying (struggling) to improve his golf handicap on the many courses around Australia.
