B2B Research Expertise
Dealing with low-cost competitors/selling ‘value’
Correct positioning of the brand/product
Understanding customer churn and pain points
Maintaining brand standards in third-party distribution
Identifying new markets/opportunities
Turning a sale into repeat business into an advocate
Leveraging emotion in a rational decision-making process
Aligning sales team with marketing strategies
Building relationships with customers/prospects
Identifying the multi layers of decision making
Some of the sectors we’ve worked in:
Some of the clients we are proud to work with:
B2B FAQs
What B2B research challenges can Taverner help solve?
Taverner Research helps businesses address a wide range of B2B challenges, including brand positioning, customer retention, market expansion and distributor performance. We also support clients in understanding decision-making processes, improving customer experience and aligning sales and marketing strategies.
What research services do you offer for B2B businesses?
Our B2B research services include audience segmentation, brand audits, market segmentation, product testing, competitive monitoring, customer journey mapping, customer experience (CX) benchmarking and strategy development aligned with the four Ps of marketing.
Which industries has Taverner worked with in B2B research?
Taverner Research has delivered B2B research across many industries, including agriculture, healthcare, manufacturing, technology and professional services. Our experience gives us a deep understanding of how business relationships and decision-making vary across sectors.
How does Taverner help with strategy development for B2B companies?
We translate research insights into clear, actionable strategies that help businesses strengthen relationships, improve performance and grow market share. Our work informs sales, marketing and brand strategies so teams can make confident, evidence-based decisions.
How can insights and findings be provided to me?
Taverner Research works in partnership with every client to deliver insights in a clear and practical way. We provide detailed reports, visual summaries and presentations that highlight what matters most to your organisation.
Before each project, we review past research to plan a more effective approach and reduce unnecessary complexity and cost. You’ll work directly with experienced researchers who stay closely involved throughout the process, offering a proactive and personalised experience. Clients often tell us they value how easy and enjoyable we are to work with.