We utilize a range of strategies to effectively reach your target audience. This includes employing various methods such as online surveys, conducting one-on-one phone or virtual interviews via platforms like Teams or Zoom, utilizing phone surveys (CATI), organizing focus groups, and directly reaching out to individuals or companies relevant to your target audience. Additionally, we leverage our extensive industry knowledge and commercially available databases to identify and engage with individuals who fit your target audience profile. We can also work with your own customer and prospect lists.

We prioritize data privacy and security. When conducting research with your customers, we strictly adhere to privacy controls and comply with all relevant data protection regulations. We ensure that all collected data is anonymized and aggregated, eliminating any personally identifiable information. Moreover, we obtain participants’ consent and follow industry best practices to safeguard their information, in accordance with our ISO 20252:2019 certification and membership in the Australian Data and Insights Association.

Reaching your competitors’ customers requires a cautious and ethical approach. We employ various techniques such as competitive intelligence analysis, market research databases, social media monitoring, and industry partnerships to identify and engage with your competitors’ customers. Through these methods, we gather valuable insights while respecting privacy and confidentiality.

We understand the budget constraints faced by businesses, especially smaller ones. While a comprehensive market segmentation study can provide valuable insights, we can tailor our research approach to align with your budget. We offer flexible options that prioritize the most critical aspects of segmentation, allowing you to obtain useful information without incurring unnecessary expenses. Our team will collaborate with you to identify the most cost-effective research methods that still yield actionable results, including identifying target segments.

Measuring the ROI for research expenditure is crucial to evaluate its effectiveness. We employ several methods to assist you in measuring ROI. These methods include tracking key performance indicators (KPIs) that align with your research objectives, such as changes in customer satisfaction, market share, or revenue growth. By establishing baseline metrics and comparing them to post-research data, we can assess the impact of research on your business outcomes. Additionally, we provide comprehensive reports that highlight the insights gained, enabling you to make data-driven decisions that positively influence your ROI.