COMPANY HISTORY
Taverner Research Group dates back to 1964 when the founder, Philip Mitchell-Taverner, started his career in market research.
In 1995 the name Taverner Research first entered the Australian marketplace and today the Taverner Research Group name continues to be a leading provider of robust research solutions to government, commercial and academic organisations, enabling them to make evidence-based decisions with confidence.
Our History
Taverner Research Group is born using a modern and simplified interpretation of the original “oak tree sitting in a crown” emblem – the Taverner family crest. The three peaks and merging blue and green colours symbolize the Taverner, Jetty, and IRIS brands, which have come together under a unified brand.
To further its growth, Taverner acquired Wollongong-based IRIS Research. In addition to its national clients, IRIS has a dominant position in the Illawarra region and throughout southern NSW. IRIS’s staff and call center were retained, while IRIS Chief Executive Peter Watts became the Business Development Manager for the merged group.
Through these acquisitions, the Taverner Research Group now has three offices and an ISO-certified 50-seat CATI research center across Sydney, Coffs Harbour, and Wollongong.
Taverner acquired Jetty Research, a Coffs Harbour-based consultancy with a wide base of clients in the local and state government sectors. Jetty’s Managing Director, James Parker, joined Taverner as National Research Director, and all Jetty staff – including those in its 12-seat CATI center – continued their employment.
As part of Philip’s succession plan, he appointed Michael Trigwell as Managing Director. Michael’s success follows the Taverner principle of fostering staff development with reward for talent and initiative. Michael originally joined Taverner Research in 2005 as a researcher with experience in marketing. Philip continues to be involved as non-executive chairman.
Philip set up the NSW office of RAMIS Corporation and acquired the assets of the NSW business. This new venture was branded Taverner Research.
Philip based the office in Surry Hills, the same building from which he had run Reark’s Sydney office. Taverner Research Group remains at 88 Foveaux Street, Surry Hills today.
Following a change of ownership at Reark Research, Philip took the opportunity to form a new research agency with Jim Reark – named RAMIS Corporation.
Philip moved to Sydney in 1983 to expand Reark Research’s client reach across NSW and the ACT.
In 1975, Philip co-founded (with Jim Reark) Reark Research, which, over a period of 16 years, established offices across all Australian states.
The origins of the Taverner Research Group date back to 1964, when the organization’s founder, Philip Mitchell-Taverner, started his career in the fledgling market research division of the Ford Motor Company. After a three-year stint in London with the research division of ad agency Leo Burnett, Philip joined P-E Consulting Group in Melbourne. Here he was responsible for expanding and managing that consultancy’s market and social research operation.
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