George is a respected leader in the Australian market and social research industry, having held senior positions on both the client and agency side. His unique experience delivers a high-level capability to design research and drive strategic and tactical actions. His expertise in advising, overseeing and directing the design and outcomes of hundreds of research projects give him a unique insight into the critical factors driving research success.
With over 30 years of experience in the development of research-driven business strategies, George has been responsible for numerous significant studies across consumer and business markets.
George was the CEO of Enhance Research from 2010 to 2024 and has recently joined the Taverner Research Team.
George is an experienced presenter and frequently delivers presentations on research insights to senior client stakeholders including at board and ministerial level. He has also spoken at Australian and international conferences and delivered university guest lectures at both post-graduate and undergraduate level.
He also has significant experience in facilitating action planning workshops with senior management teams looking to use insights to drive business decisions.
George is actively involved in the market and social research industry having served 5 years as President of the Australian Data and Insights Association (ADIA formerly AMSRO), and a past Queensland State Chair of AMSRS (now The Research Society).
George is also a keen cyclist and on most weekends can be found riding the roads and hills in beautiful South East Queensland.
